Clash Royale
Clash Royale is a real-time strategy card mobile game developed and published by Supercell, released globally in 2016. The game combines card collecting, tower defense, and real-time battles. Players need to build a deck composed of different troop, spell, and building cards to engage in real-time battles with opponents within three minutes, aiming to win by destroying the opponent's King's Tower and Princess Towers through strategic elixir management and tactical matchups. Known for its fast-paced gameplay, deep strategy, and highly competitive nature, the game is popular among players worldwide and has established an active esports tournament ecosystem.
Year of Completion:
2016
Awards and Exhibitions
Apple App Store Game of the Year 2016
Google Play Game of the Year 2016 (North America)
2025 GamingonPhone Awards "Best Ongoing Game"
Responsible for:
May 2026 Season Gameplay Design, Game Commercialization, Community Operations

Game graphics

Gameplay and Design Concept
(Update details will be available after the version launch)
(Update details will be available after the version launch)

Commercialization
In-game bundles, shop, Battle Pass configuration, and bundle design

Community Operations
Publish abstract, engaging content based on target audience preferences, achieving an average of over 30,000 views per article on WeChat Official Accounts. Distribution platforms include WeChat Official Accounts, WeChat Channels, Douyin, Bilibili, and Kuaishou.


"Ten Years of Clash Royale Memories" Column
In conjunction with the game's 10th anniversary, we planned and released the "Ten Years of Clash Royale Memories" column, which achieved over 60,000 total reads on our WeChat Official Account.

Other Projects
Clash Royale
Clash Royale is a real-time strategy card mobile game developed and published by Supercell, released globally in 2016. The game combines card collecting, tower defense, and real-time battles. Players need to build a deck composed of different troop, spell, and building cards to engage in real-time battles with opponents within three minutes, aiming to win by destroying the opponent's King's Tower and Princess Towers through strategic elixir management and tactical matchups. Known for its fast-paced gameplay, deep strategy, and highly competitive nature, the game is popular among players worldwide and has established an active esports tournament ecosystem.
Year of Completion:
2016
Awards and Exhibitions
Apple App Store Game of the Year 2016
Google Play Game of the Year 2016 (North America)
2025 GamingonPhone Awards "Best Ongoing Game"
Responsible for:
May 2026 Season Gameplay Design, Game Commercialization, Community Operations

Game graphics

Gameplay and Design Concept
(Update details will be available after the version launch)
(Update details will be available after the version launch)

Commercialization
In-game bundles, shop, Battle Pass configuration, and bundle design

Community Operations
Publish abstract, engaging content based on target audience preferences, achieving an average of over 30,000 views per article on WeChat Official Accounts. Distribution platforms include WeChat Official Accounts, WeChat Channels, Douyin, Bilibili, and Kuaishou.


"Ten Years of Clash Royale Memories" Column
In conjunction with the game's 10th anniversary, we planned and released the "Ten Years of Clash Royale Memories" column, which achieved over 60,000 total reads on our WeChat Official Account.

Other Projects
Clash Royale
Clash Royale is a real-time strategy card mobile game developed and published by Supercell, released globally in 2016. The game combines card collecting, tower defense, and real-time battles. Players need to build a deck composed of different troop, spell, and building cards to engage in real-time battles with opponents within three minutes, aiming to win by destroying the opponent's King's Tower and Princess Towers through strategic elixir management and tactical matchups. Known for its fast-paced gameplay, deep strategy, and highly competitive nature, the game is popular among players worldwide and has established an active esports tournament ecosystem.
Year of Completion:
2016
Awards and Exhibitions
Apple App Store Game of the Year 2016
Google Play Game of the Year 2016 (North America)
2025 GamingonPhone Awards "Best Ongoing Game"
Responsible for:
May 2026 Season Gameplay Design, Game Commercialization, Community Operations

Game graphics

Gameplay and Design Concept
(Update details will be available after the version launch)
(Update details will be available after the version launch)

Commercialization
In-game bundles, shop, Battle Pass configuration, and bundle design

Community Operations
Publish abstract, engaging content based on target audience preferences, achieving an average of over 30,000 views per article on WeChat Official Accounts. Distribution platforms include WeChat Official Accounts, WeChat Channels, Douyin, Bilibili, and Kuaishou.


"Ten Years of Clash Royale Memories" Column
In conjunction with the game's 10th anniversary, we planned and released the "Ten Years of Clash Royale Memories" column, which achieved over 60,000 total reads on our WeChat Official Account.




